If you were to ask the top executives at Caltex or Nike how important it is to have a good logo design and they would probably end up giving you a two hour lecture. To put it succinctly, good logos are good for business.
If you are just kicking off your business, you might need all the help you can possibly get starting with a good logo design. In your search for logo designers you would have noticed many sites offering logo design as well as DIY logo designs. Which would be the better option?
To help you decide, here are a few points to reflect upon on both options.
DIY Logo Design Sites
By making use of ‘logo design software’ users are presented the opportunity to ‘design’ their very own logo. In actual fact, users end up assembling pre-fab designs and customizing them by changing the colors and placements of the images provided. These cookie cutter designs take the least amount of time to produce and are very cheap but they do have a downside or two.
For starters, these logos would probably not be truly unique especially if someone else has used the same image sample from the same DIY logo design site. To counter this problem, these sites do boast hundreds of image samples to select from to lessen the likelihood of the same images being used by some other party.
That said, all it takes is another party utilizing the same image, to ruin your trademarking ambitions. Companies with logos using public domain clip art would find it tough to have their logos trademarked.
Designs By custom logo design
Ordinarily, custom logo designs by custom logo design are more professional looking than those produced by DIY sites. Many online based designers charge between $50 and $250 to produce a unique business logo for you in less than 3 days.
Suffice to say, the net is loaded with custom logo design companies presenting services at about the same prices. Here are several tips to help you ascertain the ones that afford the best value for money.
Revisions
Be certain you opt for a design agency that offers unlimited or at least 15 revisions with your design package. Certain designers only offer a single revision and charge you for any additional ones.
100% Satisfaction Guarantee
There have been cases, no matter how many attempts they make, designers find themselves unable to satisfy their clients. A 100% satisfaction guarantee would ensure the customer gets back his investment under these circumstances.
File Formats
Sadly, there are several design agencies which charge for high-res files. Go through the fine print and make sure you opt for firms which give you multiple file formats along with your final logo design at the price stipulated when you sign up. You would need these files if you should decide to use your logo design for print purposes.
Simply speaking, always engage a professional logo designer unless you are really hard pressed to spend $50 – $100 on design charges. Taking into account that your company’s image might be at risk if you don’t, it is undoubtedly money well spent.
Rex Hunter has been in the advertising industry for almost 15 years. He extols the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!